Hire a Trusted Fractional CMO
Hire a Trusted Fractional CMO
Without the Full-Time Cost
Get expert Fractional CMO strategy and execution to drive growth, reduce CAC, and scale your brand. With seasoned leadership, you’ll get the results of a full-time CMO — at a fraction of the cost.
65+
Companies Grown
3.2x
Average Revenue Growth
95%
Client Retention Rate
Services
Fractional CMO Services:
Comprehensive Marketing Leadership
As a Fractional CMO, Tom covers the full spectrum of marketing leadership — from growth strategy to team execution — tailored to each business’s stage of growth.
Executive Marketing Strategy
Develop comprehensive marketing strategies aligned with your business goals and market opportunities.
- Market analysis
- Competitive research
- Goal setting
- KPI definition
Revenue-Focused Growth Marketing
Implement data-driven growth strategies to scale your customer acquisition and revenue.
- Funnel optimization
- A/B testing
- Conversion rate optimization
- Growth hacking
Brand Leadership & Positioning
Build a strong, memorable brand that resonates with your target audience and drives loyalty.
- Brand positioning
- Messaging strategy
- Visual identity
- Brand guidelines
Omnichannel Execution Oversight
Execute multi-channel digital campaigns that reach your audience where they are.
- Brick & Mortar Growth
- SEO/SEM
- Social media marketing
- Content marketing
CMO-Level Analytics
Turn data into insights with comprehensive analytics and reporting frameworks.
- Performance tracking
- ROI analysis
- Dashboard creation
- Data visualization
Fractional Team Leadership
Lead and optimize your existing marketing team or help build a high-performing marketing organization.
- Team management
- Process optimization
- Training & development
- Vendor management
Trusted by companies from seed stage to Fortune 500
Startup
Scale-Up
Enterprise
Fortune 500
Why Choose A Fractional CMO
Why a Fractional CMO is
the Smart Choice for Growing Businesses
Fractional CMOs provide senior-level marketing leadership that scales with your business — without the full-time overhead.
Executive-Level Marketing at a Fraction of the Cost
Get executive-level marketing expertise at a fraction of the cost of a full-time CMO salary and benefits.
Experienced Leadership That Delivers Day One
Hit the ground running with experienced professionals who can deliver results from day one.
Scale Marketing Leadership Up or Down as You Grow
Scale up or down based on your needs. Perfect for growing companies with varying demands.
Battle-Tested Strategies That Drive Measurable ROI
Leverage battle-tested strategies and frameworks that have driven growth across multiple industries.
How a Fractional CMO Compares
See why a fractional CMO is the perfect solution
Compare Plans
Fractional CMO
Full-time CMO
Marketing Agency
In-House Jr.
Executive-level strategy
Cost efficiency
Immediate availability
Cross-industry expertise
Flexible engagement model
Board-level accountability
Average Annual Cost
$60K–$120K
$300K–$500K
$100K–$250K
$70K–$100K
About
Proven Fractional CMO Leadership
Measurable Results
Tom McShane, Fractional CMO
Tom McShane is an experienced Fractional CMO with over 15 years of executive marketing leadership. Having scaled marketing operations across startups, high-growth companies, and established enterprises, he brings a proven ability to align strategy with execution and deliver measurable results.
He has built and led marketing teams through every stage of growth — from seed-stage ventures to Fortune 500 companies — providing deep insight into what drives sustainable revenue, reduces CAC, and builds trusted brands.
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SaaS & Technology
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E-commerce & Retail
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Professional Services
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Real Estate & Property Services
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Healthcare & Wellness
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Home Services & Trades
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Financial Services
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Hospitality & Lifestyle Brands
18+ Years Experience
Leading marketing teams at Fortune 500 companies and high-growth startups
60+ Companies Served
From seed-stage startups to established enterprises across diverse industries
250+ Employees Managed
Recruited, trained, and led high-performing marketing organizations
$2.8B+ Revenue Generated
Cumulative revenue impact across client portfolio.
Get Started
Are You Ready To
Accelerate Your Businesses Growth?
Let’s discuss how our fractional CMO services can help you achieve your marketing goals and drive sustainable business growth.
How It Works
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Free Strategy Session
30-minute consultation to understand your challenges and goals
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Custom Proposal
Tailored engagement plan with clear deliverables and timeline
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Start Growing
Begin implementing strategies and tracking results from week one
- What You'll Get
- Comprehensive marketing audit
- 90-day strategic roadmap
- Weekly progress reports
- Direct access to CMO expertise
- Proven frameworks and processes
Book Your Free Growth Plan
No sales pitch. Just a genuine conversation about your marketing goals